SFiO
The InterAction Collection
OF SOLUTION FOCUS PRACTICE IN ORGANISATIONS · Vol 18 - 2026 Edition

Cultivating stakeholder relationships

Using a matrix with SF in a hybrid environment

Jan 30, 2026

Stefan Kreil & Patricia Crazzolara

Watch on YouTube

Introduced by Eva Rampini

Smuggling solution focused ways of working into a company without them even noticing, is one of my favourite things to do when working as a project manager. This is why I really like the stakeholder relationship tool that Stefan Kreil has developed with input from many of his SF friends.

He uses a well-known project management tool, the stakeholder matrix, and adds a solution focused relationship sheet. And there you go: you get a tool to understand and cultivate your relationships with your stakeholders in a SF way.

Stefan presented his tool together with his colleague Patricia Crazzolara at the SF 24 HR global online conference in May 2024.

In this video they explain how they use the tool and how it has helped them to bring their projects to a success. They will walk you through:

  • the matrix plus the relationship sheet …
  • how they use the tool online …
  • a real life example …
  • how to build on existing good relationships …

Stefan’s usual projects, he says, are IT projects, “where thousands of people are somehow involved, but none of them say, how they can work together…, so this is how we usually start to try to find a way to cultivate this kind of relationship that is needed”.

Patricia explains why the tool is also helpful, if you are in a position with low visibility: “It’s about positive gossiping and about leveraging and identifying those people who can influence people that you … do not have that influence to”.

In essence the tool can be used to “identify those people who help you to be successful”, says Stefan.

Have a look yourself!

This video was filmed during SF24/2024. With thanks to the organisers for permission to feature this edited version.

Stefan Kreil
Stefan Kreil
InterAction Contributor
SFiO Contributor

Since 1996 working for software company SAP in various positions - Solution Management, Custom Development, Partner Management, Risk Management and Transformation. | ICF Professional Certified Coach (PCC), since 2012 working as a Coach with more than 100 internal and external clients. | Worked as a Leadership Coach over a period of seven month in Bangalore. | Degree in Electronics and Economics & Business Administration | Austrian, loves skiing. Transformation Agent and Certified Coach

Patricia Crazzolara
Patricia Crazzolara

A Career & Business Coach (EMCC Senior Practitioner, ICF ACC) with a 25-year background as an international leader and global communications expert. She works with individuals and teams globally to help them gain clarity, unlock strengths, and navigate change with confidence. Based in Germany, Patricia works in English and German.

Eva Rampini
Eva Rampini
InterAction Contributor

Eva was introduced to SF in 2018 and has been applying it with passion ever since. She coaches individuals and teams, with a strong focus on resilience, team collaboration, and career development. With more than 23 years of experience in program management within the pharmaceutical and biotech industry, she is deeply committed to integrating SF into teams’ daily routines. More recently, she has begun supporting international start-ups during their build-out phase in Europe, where introducing SF into teams has proven highly successful.

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