SF to Improve Patient Experience
A business case for selling SF programmes
Oct 13, 2023
Introduced by Carey Glass
What a fantastic session!
Kenneth Kwan has the secret sauce. He has worked out how to sell SF into businesses, and in this podcast, he explains how he does it.
His podcast is full of gems; “People don’t buy programmes; they buy business results.” He describes how he built a programme that leaves nothing to chance, focusing on getting quantitative, measurable results for business, making it an easy sell.
He is clear about every programme stage: “People should meet, create possibilities, talk about what works and how to build momentum. It’s those added gems like creating momentum that he knows will make the difference in an SF business programme and going for small, highly significant changes where leaders can easily see results.
Brilliantly, he has worked out exactly how to engage all levels of the business and what each needs to do to get quantifiable outcomes they truly care about.
His approach is practical. Busy senior executives are involved in the programme but with a short engagement. Meanwhile, managers and staff co-create to get results, and executives measure managers on their programme leadership.
When managers present results, they engage senior executives, who leave the presentation knowing things are moving – this provides win/wins all around.
In any organisation, Kenneth’s energy and enthusiasm are probably enough to create real change anyway (!), but this ability is so clearly the culmination of his years of experience with businesses, where he pinpoints exactly what they will buy to get results. He has provided the manual for getting SF business outcomes.